Innovative Event Marketing Ideas


What makes for good event marketing? It should be fresh and eye catching, expressing the sense of fun you will have at the event. It shouldn’t cost a lot. And remember that simple can be beautiful!

Any event in today’s digital world has a lot of possible touch-points, so where do you start? What should you skip? Below are some Dos and Don’ts from event marketing professionals. We’ve split their knowledge into three sections:

• Pre-Event Marketing: Planning and Posting
• During Your Event: Your Marketing is Your Message
• Post-Event Marketing: Remember and Recycle

Breaking down your campaign into these three basic categories will help you capitalise on your marketing efforts, and avoid some huge and potentially costly mistakes.
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