Innovative Event Marketing Ideas


What makes for good event marketing? It should be fresh and eye catching, expressing the sense of fun you will have at the event. It shouldn’t cost a lot. And remember that simple can be beautiful!

Any event in today’s digital world has a lot of possible touch-points, so where do you start? What should you skip? Below are some Dos and Don’ts from event marketing professionals. We’ve split their knowledge into three sections:

• Pre-Event Marketing: Planning and Posting
• During Your Event: Your Marketing is Your Message
• Post-Event Marketing: Remember and Recycle

Breaking down your campaign into these three basic categories will help you capitalise on your marketing efforts, and avoid some huge and potentially costly mistakes.
http://bit.ly/2pSeGFX

How to Market Your Event Online During & After The Event


Be Social During the Event. Your smartphone is your best friend during an event. Take pictures, tweet quotes, live stream impromptu interviews between sessions, and interact with your attendees who will all be doing the same. Encourage attendees to be social at the event by providing Twitter and Instagram handles for all vendors and speakers on a cheat sheet or in your event app. Follow your hashtag and like, retweet, or share user-generated content to increase buzz. Attendees will keep posting if they get a lot of engagement on their posts.
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How to Leverage Your Network To Market Your Event Online


Promote Your Speakers. Your speakers are a huge part of your event, and their names and stories will sell tickets. Interview them on your podcast, allow them to guest post on the site, or create a round-up post featuring all of your speakers’ opinions on a topic. For example, have each speaker submit the title of the book he or she would recommend to people in your industry with a quote about why it’s the best. Then compile the recommendations into a post entitled # [Event Industry] Books You Have to Read or [Event Name] Reading List. Be sure to link to your speakers’ websites and/or social media. Your speakers get exposure; your readers get pumped; you get sales. Win-Win-Win!!!
http://bit.ly/2mqG4ar

How to Use Social Media to Market Your Event Online


Target More than Just Facebook and Twitter.

Facebook and Twitter are great assets for your online marketing plan, but they aren’t the only players in the game anymore. Instagram, Pinterest, Snapchat and live streaming sites like Periscope and Blab provide active communities with less competition. Optimising your content so that it can be shared across multiple social media networks means you’ll reach more people. In addition to making sure your content translates well across mediums, tailor your approach to each site’s strengths in order to maximise your return.
http://bit.ly/2pS3SaK