Target More than Just Facebook and Twitter.
Facebook and Twitter are great assets for your online marketing plan, but they aren’t the only players in the game anymore. Instagram, Pinterest, Snapchat and live streaming sites like Periscope and Blab provide active communities with less competition. Optimising your content so that it can be shared across multiple social media networks means you’ll reach more people. In addition to making sure your content translates well across mediums, tailor your approach to each site’s strengths in order to maximise your return.