Innovative Event Marketing Ideas


What makes for good event marketing? It should be fresh and eye catching, expressing the sense of fun you will have at the event. It shouldn’t cost a lot. And remember that simple can be beautiful!

Any event in today’s digital world has a lot of possible touch-points, so where do you start? What should you skip? Below are some Dos and Don’ts from event marketing professionals. We’ve split their knowledge into three sections:

• Pre-Event Marketing: Planning and Posting
• During Your Event: Your Marketing is Your Message
• Post-Event Marketing: Remember and Recycle

Breaking down your campaign into these three basic categories will help you capitalise on your marketing efforts, and avoid some huge and potentially costly mistakes.
http://bit.ly/2pSeGFX

How to Market Your Event Online During & After The Event


Be Social During the Event. Your smartphone is your best friend during an event. Take pictures, tweet quotes, live stream impromptu interviews between sessions, and interact with your attendees who will all be doing the same. Encourage attendees to be social at the event by providing Twitter and Instagram handles for all vendors and speakers on a cheat sheet or in your event app. Follow your hashtag and like, retweet, or share user-generated content to increase buzz. Attendees will keep posting if they get a lot of engagement on their posts.
http://bit.ly/2pSeGFX